The Sri Lankan Economic Development Ministry has launched its long overdue five-year strategic plan for development and sustainability. Sri Lanka Tourism Chairman Dr Nalaka Godahewa said the government had clearly identified several areas which needed development for the country to achieve its ambitious goal of 2.5 million tourists by 2016 hoping to earn more than $2.75 billion in foreign exchange. He underlined several key areas in which the private sector could get involved.
Employment Opportunities
The government was expecting to attract more than $ 3 billion in Foreign Direct Investment to support the industry that needs to add around 22,500 additional rooms to its current capacity. According to the strategic plan, we expect investments from the private sector to amount to more than $500 billion by 2020 while the public sector would invest close to $ 20 million.
The government is also strategizing to attract high-spending tourists, diversifying from the current market to achieve $2.75 billion in earnings and creating more than 500,000 direct and indirect employment opportunities.
The government expects to attract more than four million tourists by 2020 with the foreign earnings expected to reach $8 billion at the same time.
Enhancing National Image
In the initial stage of positioning Sri Lanka as the world's most treasured tourism destination, the Sri Lanka Tourism Development Authority and other stake holders would create a conducive environment to attract high spending tourists and ensure their departure at a positive note which would contribute to enhance the country's image.
The country would be marketed under eight themes displaying Sri Lanka as a favorable tourist destination and for its prestige of being the wonder of Asia. The cabinet had appointed a committee to evaluate the procedures of several line agencies to make it better and easier for investors to invest in the tourism sector.
Employment Opportunities
The government was expecting to attract more than $ 3 billion in Foreign Direct Investment to support the industry that needs to add around 22,500 additional rooms to its current capacity. According to the strategic plan, we expect investments from the private sector to amount to more than $500 billion by 2020 while the public sector would invest close to $ 20 million.
The government is also strategizing to attract high-spending tourists, diversifying from the current market to achieve $2.75 billion in earnings and creating more than 500,000 direct and indirect employment opportunities.
The government expects to attract more than four million tourists by 2020 with the foreign earnings expected to reach $8 billion at the same time.
Enhancing National Image
In the initial stage of positioning Sri Lanka as the world's most treasured tourism destination, the Sri Lanka Tourism Development Authority and other stake holders would create a conducive environment to attract high spending tourists and ensure their departure at a positive note which would contribute to enhance the country's image.
The country would be marketed under eight themes displaying Sri Lanka as a favorable tourist destination and for its prestige of being the wonder of Asia. The cabinet had appointed a committee to evaluate the procedures of several line agencies to make it better and easier for investors to invest in the tourism sector.
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